“Festo is planning to expand the second phase of the Jinan Global Production Center, when the Jinan base will be built into the world’s largest production center.” Li Feng, COO of Festo’s Greater China Business Area, was busy with the expansion of the global production center in Jinan ahead of the 4th Qingdao Summit of Leaders of Multinational Corporations. ”
Founded in 1925, the Festo Group is the world’s leading supplier of automation technology and technical training worldwide, with sales of EUR 2022.38 billion in fiscal 1 and 250,20800 employees in 2023 locations worldwide. 30 is the time node for the German company’s <>th anniversary in China.
In 1993, the Festo Group officially entered China and established Festo (China) Co., Ltd., which settled in Jinqiao Industrial Park, Pudong, Shanghai. At that time, Festo (China) Co., Ltd. seized the dividends of China’s reform and opening up and quickly grew into the largest subsidiary outside the German headquarters.
In these 30 years, China has become Festo’s second largest market in the world. Festo has also continued to increase and deepen its investment layout in China. In April 2021, Festo Jinan Global Production Center was officially put into full operation, integrating the entire local value chain of production, R&D, sales and logistics, forming an “integrated research, production and marketing” pattern. At present, Festo produces more than 4,<> products in China, including cylinders, electric cylinders and solenoid valves, mainly for the Chinese and Asian markets.
According to the latest investment plan, the second phase of Festo Jinan Global Production Center will focus on the local production of high-performance electrical automation products, which were previously imported from the German headquarters for the electronic components of Festo in China.
Li Feng introduced that in the past, each production equipment in traditional factories was controlled separately, which took up both manpower and energy. With the advancement of Industry 4.0, Chinese factories are upgrading to intelligence and digitalization. The second phase of the Festo Jinan Global Production Center project is in line with this market demand, helping Chinese enterprises to realize the transformation from single point control to central remote control, and helping enterprises achieve energy conservation and emission reduction through automation.
It is reported that in order to support the construction of the second phase of the Jinan Global Production Center, Festo has introduced some professional talents and deepened the vocational education of the Jinan Dual Training Center.
In 2023, the new crown pneumonia epidemic gradually dissipated, but the uncertainties and instability factors in the world increased. This is the fourth time that Festo has participated in the Qingdao Summit of Leaders of Multinational Corporations, and Li Feng also felt that many multinational companies in China have a contradictory mentality of both opportunities and risks.
In Li Feng’s view, Festo has been in China for 30 years, which can be called a microcosm of the layout of multinational companies in China. He believes that China’s stable social environment, emerging growth formats, broad market potential, rich industrial clusters and talent resources have brought it strong economic resilience. At this time, the increase in investment and expansion of production capacity shows that Festo has the confidence to cultivate in China for a long time.
https://www.swisslog.com/en-gb/case-studies-and-resources/case-studies/2022/05/festo-shanghai
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